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    Browsing Communication and Media Studies by Subject "Communication and Media Studies"

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        Impact of diaper television advertisements on consumer purchasing behavior in Kisumu city, Kenya. 

        Mwanja, Grace L. S. (Maseno University, 2017)
        Advertising is a form of communication and a marketing strategy that marketers can use to make their products known. There are various marketing strategies and communication media today but not all of them are effective, ...

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