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    Browsing Communication and Media Studies by Subject "Public relations"

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        Public relations in strategic management of firms in Kenya: a case of Unilever (k) ltd 

        CHELANGAT, Floridah Maritim (Maseno University, 2017)
        Public relations (PR) in Kenya is a significant discipline and a growing industry. However, it still faces many challenges with one of the major challenges is the misconception of PR in the country. Seemingly, many people ...

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